JCresume

Marketing Manager & Graphic Designer
McNally’s Heating & Cooling | January 2020 – May 2025

Key Achievements:

• • Contributed to a 172% growth in company revenue from 2020–2024, far exceeding the HVAC industry average of 6% annually, through strategic marketing and creative initiatives.
  • Modernized the company’s entire brand identity, ensuring consistency and professionalism across all platforms and materials, by:
    
    • Designing a new logo that aligned with the company’s values and mission.
    • Creating updated stationary, brochures, and promotional materials that reinforced the new visual identity and helped enhance client outreach.
    • Rebuilding the company website with a focus on usability, aesthetics, and SEO optimization, leading to an improved online presence and better search engine rankings.
  • Developed and executed highly successful social media marketing (SMM) campaigns that significantly boosted brand visibility, audience engagement, and lead generation, particularly on Facebook, Instagram, and LinkedIn.
  • Captured and edited high-quality photo and video content for company events, marketing campaigns, and employee highlights, ensuring each piece was aligned with the brand’s new identity.
  • Streamlined employee onboarding by transitioning McNally’s to a professional email system, setting up company emails and apps for enhanced communication and productivity, while ensuring the team had access to the latest digital tools.
  • Spearheaded efforts to bring McNally’s into the digital age, by introducing modern workflows and optimizing the user experience for customers and employees alike. This transformation helped establish McNally’s as a modern, digital-first brand, improving both client retention and acquisition.
  • Worked directly with the management team to develop strategic marketing initiatives, ensuring alignment with business goals and market needs.
  • Assisted in employee training on company-wide software applications, ensuring smooth integration of digital tools into daily operations.
  • Coordinated public relations efforts and crafted press releases to boost local visibility, positioning McNally’s as a trusted leader in the HVAC industry.
  • Check out my work for McNally’s—> here.

Real Estate Administrative Assistant
RE/MAX | February 2018 – January 2019

• Key Achievements:

  • Designed high-quality brochures, ads, and video content to promote real estate listings, enhancing marketing efforts for agents.
  • Managed social media marketing (SMM) by developing content strategies and running campaigns to boost property visibility and audience engagement.
  • Captured professional real estate photography and videography, including interior, exterior, and aerial shots using drones, enhancing the visual appeal of listings.
  • Listed properties on MLS, ensuring accurate and compelling descriptions to attract buyers.
  • Created custom branding materials for agents, including business cards, social media graphics, and promotional designs to help them stand out.
  • Conducted training sessions on social media marketing and real estate technology tools, empowering agents to enhance their digital presence.
  • Provided professional headshots and media assets to improve agents’ personal branding.
  • Supported brokerage events and community initiatives, strengthening brand visibility and local engagement.

  Core Skills & Responsibilities:

  • Social Media Management: Curated and managed content across platforms like Facebook, Instagram, and LinkedIn to promote listings, open houses, and events, leading to increased engagement and lead generation.
  • Graphic Design: Created flyers, brochures, email newsletters, and social media graphics using Adobe Creative Suite, ensuring consistent and professional branding across all visuals.
  • Photography and Videography: Captured high-quality photos and videos of properties, including interior, exterior, and aerial shots using drones, enhancing the visual appeal of property listings and marketing materials.
  • Promotional Support: Assisted agents in creating and executing promotional campaigns, both online and offline, to maximize property exposure. Managed the distribution of marketing materials and ensured timely updates.
  • Tech Training and Support: Trained agents on the use of real estate technology tools, social media platforms, and marketing software, empowering them to effectively promote properties and engage with clients. Provided ongoing technical support and troubleshooting.

  General Real Estate Administration:

  • Managed day-to-day office operations, including scheduling appointments, coordinating property showings, and maintaining organized client files and records.
  • Assisted with the preparation and processing of real estate documents, contracts, and agreements, ensuring accuracy and compliance with legal requirements.
  • Communicated with clients, vendors, and other stakeholders to facilitate smooth transactions and address any inquiries or issues promptly.
  • Supported agents with various administrative tasks, including calendar management, email correspondence, and travel arrangements.

Digital Content Specialist & Multimedia Creative Director
Freelance | 2000 – Present

• Designed and developed custom WordPress websites, logos, and branding materials for small businesses, creating unique and professional digital identities that effectively communicate brand values and drive customer engagement.
• Produced high-quality promotional videos, drone footage, and photography for a wide range of clients in real estate, events, and product marketing, delivering visually stunning content that elevates brand perception and attracts attention.
• Managed and optimized comprehensive social media marketing campaigns, creating tailored content strategies that increase audience reach, engagement, and conversion through targeted ads, organic posts, and community management.
• Developed and executed creative strategies for brand storytelling, leveraging powerful multimedia content to strengthen digital presence, build brand loyalty, and foster deeper connections with target audiences.
• Edited and enhanced multimedia content including motion graphics, animations, and audio production, ensuring each project aligns with client goals and delivers measurable impact, whether through advertising, social media, or website content.
• Leveraged industry-leading tools and cutting-edge techniques to consistently produce top-tier creative work, keeping up with trends and setting new standards in digital marketing and multimedia content.
• Collaborated with clients to understand their vision, offering expertise in every step of the creative process, from concept development to final execution, ensuring that each project not only meets but exceeds client expectations.

Grunt Style Clothing | Carol Stream, IL
Team Leader | February 2016 – 2018

• Managed and oversaw a team of 15 members, ensuring tasks were completed efficiently and on time.
• Assisted Shipping Squad Leaders and team members in fulfilling orders and meeting daily operational goals.
• Operated equipment and ensured accuracy and timeliness in shipping orders to meet company standards.
• Exercised good judgment in performing complex tasks and maintained strong collaboration with team members.
• Provided hands-on support in the fulfillment center, ensuring orders were processed efficiently and accurately.
• Demonstrated physical strength and endurance, consistently lifting 75+ lbs when needed.

Charles Thomas Properties | Saint Charles, IL
Project Manager | 2012 – 2016

• Assisted in the transformation and remodeling of newly purchased homes, ensuring projects met quality and timeline standards.
• Promoted to Project Manager, overseeing job sites and managing relationships with clients and investors to ensure project success.
• Led Institute-wide projects, managing large budgets, sizable teams, and communicating effectively with sponsors and stakeholders to meet project objectives.
• Developed promotional materials for the business, including business cards, flyers, website content, and social media marketing materials.
• Coordinated with vendors and contractors, ensuring all aspects of the projects were completed on schedule and within budget.

Isaac’s Upholstery | Geneva, IL
Sales Associate | 2010 – 2014

• Provided exceptional customer service, assisting customers with product selection and completing transactions at the front desk.
• Ensured a smooth sales process by processing transactions efficiently and delivering a high level of satisfaction to customers.
• Coordinated pickup and delivery of furniture to high-end homes, ensuring all items arrived in perfect condition.
• Demonstrated physical capability, regularly lifting 75+ lbs to manage large or heavy furniture deliveries.
• Supported sales team in maintaining inventory and ensuring the showroom was well-stocked and organized.