Client Overview:

Custom Service Heating and Cooling is a family-owned HVAC business serving North Aurora and surrounding areas since 1988. They specialize in furnace and air conditioner installations and repairs, humidifiers, and emergency HVAC services.

The Problem & Challenge:

Custom Service had an outdated website with minimal content and no SEO, making it hard for local customers to find them online. Their social media presence was minimal and inconsistent, leaving a gap in brand awareness and customer engagement.

They needed a modern, fully branded digital presence that would attract new leads, improve local search visibility, and maintain consistent messaging across all platforms.

VezCo's Approach:

VezCo Creative implemented a full digital overhaul, including:

  1. Website Rebuild
    • Fully custom WordPress website with modern, mobile-optimized design
    • SEO built throughout for better search visibility
    • Expanded service pages to highlight all offerings
    • Contact forms to capture leads directly
    • Added a blog page with informative posts
  2. Social Media Management
    • Platforms managed: Facebook, Instagram, Google Business Profile
    • Posts per month: multiple posts covering services, promotions, educational tips, seasonal content, branding, and reviews/testimonials
    • Strategy focused on consistent branding and engagement to grow online visibility
  3. Ongoing Marketing Support
    • Monthly social media packages to maintain engagement
    • Continued optimization of digital presence

Results & Impact:

After implementing these changes, Custom Service Heating and Cooling experienced:

  • Significant website traffic growth
  • Improved Google presence, helping local customers find their services easily
  • Increased engagement across social media platforms
  • Consistent, professional branding across website and social channels
  • Stronger overall digital presence, positioning them as a trusted HVAC leader in their area

Key Takeaways:

  • A modern website with SEO is essential for local businesses to stay competitive online.
  • Consistent branding across social media and web improves customer trust and engagement.
  • Ongoing marketing support turns a good website into a lead-generating machine.

Custom Social Media Content! VezCo Creative has you covered!

Video Ads! - New for 2026!

Social Media Ads - New for 2026!

Designed a full set of social media graphics for Custom Service Heating and Cooling, highlighting services, promotions, tips, and testimonials. Everything matches their branding and I created vertical story versions so posts can go live seamlessly across all platforms!

Family Owned & Operated

Ongoing Partnership

More artwork on Custom Service Heating and Cooling Facebook. See below for more info and link!

Some Artwork I did for Custom Service Heating and Cooling!

VezCo Creative continues to support Custom Service Heating and Cooling with a monthly social media management package, ensuring consistent, engaging content that keeps their brand visible and connected to the local community.

Services include: Content creation, posting, community engagement, and analytics tracking

Results: Steady growth in followers, engagement, and local inquiries

📱 Follow their work on Facebook: Custom Service heating and Cooling

Inspired by Custom Service Heating and Cooling transformation?

With over 25 years of experience, I help businesses & brands look sharp, stay consistent, and grow online. Whether you’re just getting started or scaling your content, I deliver high-impact creative that works.

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